Josh and Josh, two longtime friends with a shared passion for health and freedom, found themselves wondering why there wasn’t a better alternative to Gatorade. Josh L., once a podcaster, had shouted out dozens of health brands and watched them take off. But what stuck with him wasn’t the success of those companies—it was the David vs. Goliath story behind them. That spirit? It sparked something.
One Instagram post lit the match: “It’s never been easier to start your own company.” Josh K. replied back, “Dude, we should do that.” Most people stop at the idea. These two didn’t.
By early 2023, Sport Drink was born—an audacious vision to rewrite the rules of hydration. While the big brands were busy diluting formulas and driving shareholder value, the Joshes were deep in R&D. They weren’t interested in shelf-stable sludge or “natural flavors” from questionable overseas factories. They were chasing a truly clean, functional hydration product, without chemical additives or synthetic sweeteners.
One of the biggest lies in the health world? That zero-sugar drinks made with artificial sweeteners are better for you. The truth: those fake sugars send signals to your brain, telling it something sweet—and energy-rich—is coming. But when your body gets the message and the calories don’t show up, you’re left unsatisfied. Still craving. Still reaching. That’s not fueling performance—that’s manipulation. And it’s exactly what the Joshes wanted to change.
The challenge? Making a real fruit-based sports drink that didn’t rely on junk. Suppliers said it couldn’t be done. That dried fruit was too unstable. That it had to come from China. That you had to use “natural” lab-made flavors. They pushed back—hard. And they figured it out. And in March 2024, they landed on a formula that not only worked, but felt like a wake-up call to everyone who tried it.
Today, Sport Drink is made with 100% American-sourced ingredients. Even the steel can, crafted in California, is plastic-free and fully recyclable. The sugar is from American farms. The salt? Baja Gold. And the fruit? Grown right here on home soil. They're already working on stick packs that will be 100% compostable and American made. Why? Because shortcuts cost more in the long run.
Customers can feel it. Athletes are swearing by it. Parents are giving it to their kids. People are using it to recover from headaches, hangovers, and long days on the job. Everyone who tries it says the same thing: “I didn’t expect much—but now I can’t drink anything else.”
The most popular flavor is Lemon Lime, but Baja Blast is catching up. In addition to even better ingredients, they just released a new product called Sport Dream–the world’s first sleep formula designed to replicate the way you feel after eating high-quality ice cream before bed (and yes, ice cream is a super food).
Working remotely from Los Angeles, the Joshes manufacture and distribute out of Colorado, with product flowing nationwide. They're not trying to be “relatable.” They're just doing what they believe in. No corporate fluff, no virtue signaling, and absolutely no synthetic sugar. Just a cleaner, better way to hydrate—driven by a mission to restore trust in what we put into our bodies. They’re having fun with it too.
Watch out, Gatorade, Sport Drink is coming. Visit their website at sport-drink.com.
