Keeping Care Simple with AVNS

PublicSquare Team
February 5, 2026
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Discover the joy and beauty of natural skin & hair care

Apple Valley Natural Soap grew out of a mother’s search for better answers. Long before owning the brand, Marianne Buck was trying to solve a simple but persistent problem—dry, problematic skin affecting both her children and herself. Though she was already buying natural products, she found many were expensive and not as clean as their labels suggested. She believed there had to be a better way.

That belief led Marianne to begin making her own products in 2010 under the name Symphony Naturals, focusing on natural skincare that truly nourished and restored. Her journey into natural health deepened after her eldest daughter experienced a vaccine injury at age four—a moment that reshaped how Marianne viewed food, ingredients, and the everyday products used on the body. What followed was a decades-long commitment to removing toxins and choosing ingredients with intention.

Along the way, Marianne became a customer of Apple Valley Natural Soap, then owned by a fellow homeschooling mother. She fell in love with the simplicity and effectiveness of natural soaps and shampoo bars that worked for both skin and hair—products that were practical, nourishing, and cost-effective. When the opportunity arose to purchase the company, Marianne and her husband spent months in prayer before stepping forward. In 2018, they officially acquired Apple Valley Natural Soap, later folding Symphony Naturals into the brand.

Today, Apple Valley Natural Soap offers a full line of handcrafted soaps for skin and hair, natural body care, and skincare products, all made with the same standards that first drew Marianne in. Every product is handmade in Minnesota, using carefully vetted natural and organic ingredients. Formulas are designed to cleanse without stripping, nourish without weighing down, and support a wide range of skin and hair types.

Ingredients are sourced thoughtfully, often from U.S.-based suppliers, with certain botanicals and oils coming from regions where they grow best—like coconut from the Philippines, shea butter from Africa, and olive oil from Spain. What the brand avoids is just as important: all toxic and synthetic ingredients are left out, without exception.

Apple Valley Natural Soap remains a small, hands-on operation. The Minnesota-based team includes mothers balancing work and homeschooling and young adults learning the rhythms of small business who all share the same values. Orders are processed quickly, products are made in small batches, and care is taken at every step for a higher quality end product.

Underlying it all is a sense of stewardship. Marianne and her husband view the business as something entrusted to them, not owned outright. That perspective shapes how they treat their team, their customers, and the causes they support. With every purchase, a portion is given to organizations working to combat human trafficking, support crisis pregnancies, and care for children living in poverty.

Apple Valley Natural Soap exists to bring people back to simple, honest care—for their bodies, their homes, and the people behind the products they use.

Discover the joy and beauty of natural skin and hair care by visiting their website at applevalleynaturalsoap.com.