When Beth, a career nurse from Orlando, went on her first date with her now husband, Bryan Hurley, cookware was the last thing on her mind. But Bryan—whose family is well known in the cookware industry—brought along one of his stainless steel pans and the accompanying DVD, planting the seed for a brand that would become a name in clean cooking.
At the time, Beth was unaware of the risks of coated cookware or the harmful toxins that can leach into food. Bryan opened her eyes to the dangers of non-stick surfaces and the value of high-quality stainless steel that they embraced as they built their own family.
Bryan's story began long before 360 Cookware was born. His father pioneered door-to-door waterless cookware sales, eventually expanding into live demonstrations across the country. But when their original supplier in Wisconsin outsourced manufacturing to China, Bryan took a stand. He brought together displaced factory workers and opened a facility in West Bend, WI, committed to keeping the art of American-made cookware alive. He shortened their product development cycle and started selling direct-to-consumer. Today, that factory not only produces 360 Cookware, it manufactures for multiple other brands too.
Even though Beth had no background in business or e-commerce, she jumped in to help in 2010. It took a decade of trial and error to master online sales, but now the brand thrives—bolstered by loyal, health-conscious customers who refuse to compromise.
What makes 360 Cookware unique? Every piece is meticulously crafted from multi-ply stainless steel with an aluminum core, ensuring optimal heat distribution and zero chemical coatings. Unlike traditional non-stick cookware, 360 Cookware is built to last a lifetime—literally, it comes with a lifetime warranty. Their best-selling products like the Slow Cooker (the only one of its kind on the market), 10" Fry Pan, and Jelly Roll Pan are kitchen workhorses designed to make healthier meals possible.
Beth’s personal favorite is the 3.5 QT Sauté Pan, perfect for family dinners. And if eggs intimidate you on stainless steel? Beth has a tip: heat the pan first, do the water droplet test, add your butter or high-temperature oil (like avocado or coconut), let that warm up—and voilà, no stick. It’s all about technique, not Teflon.
The 360 team—just seven core employees—refuses to compromise or coat their pans to boost profits. They partner with American makers for accessories and give back to communities in need, from storm victims in Asheville to families displaced by the LA wildfires. Beth and Bryan believe in building strong homes by equipping people with safe, enduring tools. Their hope? That every meal made in a 360 pan reflects the values they built their company on: health, heritage, and the American spirit. Visit their webiteat 360cookware.com.
